Office of the Provost

Marketing U-M to Non-resident Undergraduate Applicants Task Force

Update as of Fall 2010


The Marketing Undergraduate Programs to Out-of-State Students task force was charged to advise U-M on ways to increase both the non-resident applicant pool as well as the number of non-residents who accept.


  • Identify and establish relationships, including increased visits, with a set of out-of-state feeder schools.
  • Develop a coherent marketing plan that differentiates among resident and non-resident audiences.
  • Implement a process of rigorous experimentation and analysis to develop an optimal financial aid strategy for non-residents.

Next Steps

We have already developed a set of criteria for selecting new partner high schools, and using those criteria, have identified an expanded set. Along with that, we have increased the number of out-of-state high school visits made annually. We are in the process of developing enhanced marketing strategies for non-residents, and are studying alternative financial-aid strategies.


For further information on the MM49 task force, please contact Kelly Cunningham in the Provost’s office at


View task force membership

View the final report


Related Task Forces

Best Practices for Centers and Institutes

Creative Staffing and Shared Services

Expansion of Spring/Summer Instruction

Non-Traditional Education Programs at U-M