Office of the Provost

Marketing U-M to Non-resident Undergraduate Applicants Task Force

Update as of Fall 2010

Charge

The Marketing Undergraduate Programs to Out-of-State Students task force was charged to advise U-M on ways to increase both the non-resident applicant pool as well as the number of non-residents who accept.

Recommendation

  • Identify and establish relationships, including increased visits, with a set of out-of-state feeder schools.
  • Develop a coherent marketing plan that differentiates among resident and non-resident audiences.
  • Implement a process of rigorous experimentation and analysis to develop an optimal financial aid strategy for non-residents.

Next Steps

We have already developed a set of criteria for selecting new partner high schools, and using those criteria, have identified an expanded set. Along with that, we have increased the number of out-of-state high school visits made annually. We are in the process of developing enhanced marketing strategies for non-residents, and are studying alternative financial-aid strategies.

 

For further information on the MM49 task force, please contact Kelly Cunningham in the Provost’s office at kecunham@umich.edu.

 

View task force membership

View the final report

 

Related Task Forces

Best Practices for Centers and Institutes

Creative Staffing and Shared Services

Expansion of Spring/Summer Instruction

Non-Traditional Education Programs at U-M